Twitch has launched a new Hype Chat feature to allow viewers pay to have messages pinned at the top of the chat window.
The main aim is to provide a new way for viewer messages to stand out in a busy, fast moving chat, as well as an additional method for streamers to make money.
Messages can be purchased from $1 to $500 (with streamers able to set a minimum up to $100) and the duration, character count, and visual design of the pin will depend on the amount spent. Twitch will take a 30 percent cut of revenue earned.