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Twitch launches paid Hype Chat feature to pin messages

Twitch has launched a new Hype Chat feature to allow viewers pay to have messages pinned at the top of the chat window.

The main aim is to provide a new way for viewer messages to stand out in a busy, fast moving chat, as well as an additional method for streamers to make money.

Messages can be purchased from $1 to $500 (with streamers able to set a minimum up to $100) and the duration, character count, and visual design of the pin will depend on the amount spent. Twitch will take a 30 percent cut of revenue earned.

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