Circana, formerly the NPD Group, recently published a PlayerPulse study that reported a growing number of female gamers in the United States. They might not outnumber men in every category, but the numbers are rising.
According to the April 2023 report, 47% of console gamers in the US are women. About 52% of Nintendo Switches are female-owned, making it the most popular console for the demographic. 45% of Xbox Series X|S consoles are owned by women, while that figure drops to 41% for PS5.
Women also make up 50% of PC video game players and 54 percent of mobile game players. These statistics challenge the narrative that women don’t make up a significant portion of gaming audiences, something that has been alleged for years.